One of the hardest parts about starting a vending business is finding your first location. If that isn't the case, then you should consider yourself a lucky duck. If you're like the rest of us, it's a hard thing to do and still manage the other demands of your growing business.
Warm leads are better than cold leads.
Warm leads are potential customers you've already qualified through a friend, a digital filter, or a lead generation service. "Warm" leads are typically already looking for a service or product your business can provide. Warm leads are not guaranteed sales, but they are far more likely to buy or use your service because they're already in the market for what you're selling.
How do I qualify warm leads?
Warm leads can be generated by creating a website optimized with SEO related posts about your business and the industry it exists within (You can also use VendPart's free webpage creator tool). You'll need a contact form, critical information about your business, and a description of your service offering.
The next step is to register your vending machine business with Google My Business. This is a tool created by Google to give local businesses the opportunity to compete for work in their community. If utilized properly, this tool can deliver leads from your local community free of charge.
Close the deal in person.
It's best to close each deal in person. Not only will you create a personal connection with your new customer, but you'll also be able to survey the location for any potential complications BEFORE you decide to move a 600-pound vending machine on site.
You'll also be able to speak to the owner about the types of snacks, drinks, and other items you may want to provide to customers at that location.
I've got a location! Now what?
It's time to buy the right machine. You can find more information here: How to choose which vending machine to buy based on volume and location.
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